EMPLOYEE’FYING ORGANIZATIONS: Building Brands that People Love

Description

―You can always replace positions, but, you can never replace people, neither in your life nor in your organization.‖ Dr. Susen Varghese

Do your employees love you, as an organization? Are you that good as an organization that the best talent in the market today, is yearning to work with you? ‗A promise between an employer and a potential applicant or a prospective candidate for employment‘. Sounds interesting? Can we build brands which people love? Where people demonstrate, unwavering loyalty and commitment, consistently giving their best to the company? Having a unique EVP is the only game changer in this cutthroat competition today, which is purely driven by an unending quench to stay on the top. Making talent feel valued by offering a compelling employee value proposition is the key, to building a highperforming, world-class workforce that delivers superior customer service and vouches his / her loyalty to the company, for a lifetime. But authenticity, matters. People come and go into organizations. They say you can find as many candidates as you want in the market, but, what one cannot find, is the person, the package as a whole with his / her personality traits, values, principles, belief systems and work practices. Employees shall always remain the driving force and the source of innovation that can mark the difference with our competitors. Having virtually lived the phenomenon in my three decades of serving in the industry and academia on how critical a role, an employee value proposition put up by the Employee’fying Organizations Page vi organization, plays in hiring, crafting, molding and developing your core work teams in an organization, a book was inevitable. This book is an attempt to not only understand the meaning and importance of the Employee Value Proposition (EVP) in the industry today, but, also to portray its importance and impact on organizational success.